27A – Reading Reflection No. 3

COCO CHANEL

An Intimate Life

By Lisa Chaney

Before reading this book, I did not know much about where the brand Coco Chanel came from. I was astonished to learn that Gabrielle Chanel, the creator, had such a troubling childhood. At a young age, she and her siblings were abandoned. Their mother died while they were still relatively young, their father never returning or keeping in contact with his children. The rest of her family not really taking responsibility for the children after her mother's death. Soon Gabrielle and her sisters were brought to an orphanage to grow up. Even when her mother was alive, Gabrielle was neglected and seen as the bad "egg."  Her mother is too busy running after Gabrielle's father and too sick to adequately take care of her children. Her childhood had a lot of effect on her work in the future and how she carried herself. I just did not expect such a tragedy for the youth behind such a successful and influential brand. 

What did I most admire?

Her unconventional come up. First off, as I mentioned before, she came from an awful background. Not much family or wealth. It is hard to move through social classes, especially in her time and as a woman. Secondly, everything she did was deemed as unconventional. Her living with men as a mistress unmarried, working, how she dressed, never getting married, and so on. She paved her own path and followed it, no matter the hurt it brought her. I admire this because sometimes we are taught not to question the status quo and do as told. Gabrielle is an example that without new ideas and walking an original path, lives stay stagnant. 

What did I least admire?

It felt though at times that Gabrielle didn't let herself get into deep relationships with many people and as if she kept most of them at arm's length. She sometimes came off as cold and distant, like she did not enjoy being around very many people. While throughout the book, Gabrielle had many relationships, most of them, to me, felt surface level with a few exceptions. 

Adversity? 

Gabrielle met adversity early on in her life. She had no real upbringing and love from her parents, she was abandoned at a young age. How she was brought up had a direct effect on a lot of her insecurities, her actions, and relationships. The way she dealt with it was by working hard on her artwork, having affairs, and always trying to become more renowned. 

What were the competencies?

One of her competencies was just her view of the world. The way she looked at the world was just different from those around her. She saw opportunities in areas that others saw nothing. She was always looking forward and looking for new modern ideas without trying to attack the culture she was in. 

What part confused me?

The part of the book that confused me the most was just all the different people in the book. The book often switched back and forth between the story of Gabrielle Chanel and the people she would become acquainted with. It was sometimes hard to keep up with who did what and why they were essential in the story of Coco Chanel. 

What two questions would you ask?

1. Do you think that your childhood had a large impact on your craft and how built relationships? It would be interesting to hear her opinion as many artists say that their work comes from their experiences. It makes me wonder if that extends to fashion. 

2. If there is anything related to how you ran your business that you would do differently? There are many aspects to how her brand was started, sometimes we have regrets or thoughts on how we can do better next time. 

The entrepreneur's opinion of hard work:

 I would argue that Gabrielle Chanel believes that hard work is essential but can be fun when you do what you love. Throughout the book, Chanel only seemed to pick up speed and increase her load work. She was always on the go, to me, she seemed to get a rush out of hard work. After all, hard work (with some help) is what changed her life forever. She was no longer just the poor orphaned girl but a force to be reckoned with. Hard-work gave her freedom in a world where women didn't have that very often. Working hard also seemed to be an outlet for her during times of great peril in her personal life. 

28A – Your Exit Strategy

The organization that I am a part of is a non-profit, so selling it does not seem feasible. I think everyone in the organization, and I would likely stay with the business until we feel like we have done everything possible with the non-profit and that it is time for a new vision or direction for the organization that we can foresee.

I selected this strategy because I think it fits with what the organization stands for. The non-profit, to me, is there to help shelter animals and the environment by making pet toys out of old materials such as T-shirts. When I can no longer further the mission or grow the company, someone who has the same passion for animal welfare can push the non-profit to the next chapter.

Most of the decisions that I made we mostly based on what the organization stands for and what it tries to accomplish. The exit strategy was not really something that heavily influenced the decision I made throughout this course. As for growth intentions, the organization needs to be successful and established enough with its mission for someone to want to take over and continue providing animals with homemade toys.

26A – Celebrating Failure

At the beginning of this semester, I applied to a leadership position in an organization. I worked on my resume, answered questions, and interviewed over zoom. A couple of days, I received the email that they appreciated me wanting to be more involved in the organization but that they could not give me the position. I was honestly devastated because I wanted to be more involved than I already was.

So from the failure, I realized that I could be more prepared when it comes to interviewing and make my resume more visually appealing. Before this experience, I have never really interviewed much before, so how to be carrying yourself and answering questions was pretty new to me. Now, I look up and become familiar with the organization that I am applying too before each interview. I write down potential questions that the interviewers may ask and write how I would like to respond. This ensures that I can think on my feet, and I say what I mean. Lastly, I always write down at least three questions that I want to ask. Doing all this preparation makes me feel more confident going into an interview.

 On an individual level, I can be tough on myself, so I did not have a good relationship with failure. When I didn’t get the position I wanted or the grade I wanted, I always thought that maybe I was just not good enough. I want to avoid failure at all costs and succeed, but those expectations are unrealistic. For example, during my first semester as a college Freshman, I failed the first exam I ever took. I saw that grade and thought to myself that I was not college material.  What this class and college, in general, have taught me is that it is okay to fail; it is excellent to fail at something. Failure in itself isn’t the end. It is a moment for growth and learning. Failure can be motivational and push you to try even harder than before. When I failed the exam, I completely changed my study habits and went to the professors for advice. I ended the class with an A. A life without failure means that we stay stagnant and don’t grow, which in the end is boring.

25A – What’s Next?

Existing Market:

I think what is next in terms of products for my venture is maybe focus on making homemade cat toys. While the toy design we have now may interest cats, they are mostly geared toward dogs. So the next step is to research and design a toy that will be geared towards cats.

All three of the customers that I asked all mentioned having more toy designs further on. However, they still need to be relatively easy to make if we want organizations and families to make homemade toys. They also suggested making direction videos of how to make the toys so people could read the directions and follow along in a video. I asked them about moving into more cat-related toys to donate, and they liked that idea. But they specifically wanted more dog toys because of those last a shorter amount of time than cat toys.

I think, for now, we will launch with only a couple of designs, but as we hopefully gain more traction, we can expand the homemade toy line. I think, for now, the non-profit will focus on donating toys in the surrounding shelters in Alachua county and focus on getting volunteers directly from Gainesville. First, build up a relationship with the shelters and people here before moving on.

Once we have built some success in the local area, we can donate more to other shelters around Florida. In addition to giving more toys, hopefully, we can spread our message outside of Gainesville and have people make homemade toys all around Florida. Once we are more established then we will begin to implement new toy designs. 

New Market:

Since the market I am targeting is animal shelters and making toys specifically for animals, it is hard to come up with a radically new market. Maybe instead of targeting animal shelters, the non-profit could focus on donating the toys to lower-income families with animals. Those families that perhaps cannot always afford to continue to purchase new toys for their pets but want too.

Our toys will provide value to them because it will help with taking care of their animals. Most people regard their cat, dog, or other pets as their family, so not providing them with the necessary stimulation can be heartbreaking.

The two people that I interviewed liked the idea of the non-profit but suggested that animal shelters would be the better market to target. While they would appreciate the donations, both felt as though they took the responsibility of providing for their pet, and therefore they should purchase the toys. Also, most of their animals still have old toys that they play with.

Reflection:

I wasn’t surprised by their answers. To me, it was a longshot anyway. While these people may need toys, they want to be able to provide it on their own. The beauty of shelters is that there will always be animals incoming and a shortage of toys. With families, those toys may not go as quickly, depending on the pet they may have.

Because of that reason, I do not believe that this market is attractive. They do not have the same urgency and constant need that shelter has. Plus, shelters depend mainly on donations and typically don’t have a lot of extra income to spend. Lastly, since the toys are homemade and constructed using old material, they could make the toys if they wanted too, while shelter volunteers and workers do not have the time.

24A – Venture Concept No. 1

Project Canis 

This is one example of homemade toys: the plushie. 

Opportunity:

Project Canis is a non-profit organization. ​Project Canis' mission is to help shelter animals by giving them toys made out of recycled materials. We provide the instructions and other organizations or families help by making homemade toys from old material like t-shirts and plastic bottles. The toys are donated to Project Canis, and then our organization sends them to shelters in need across Florida. The people who have the need are animal shelters. The specific nature of the urgency stems from the constant replenishing of toys and new animals coming in. Toys are costly to keep up with and typically don't last long. Most of the donations received go directly into vet care, food, water, and shelter. However, toys are essential for animals' wellbeing, especially in shelters.

I would say the forces of the environment right now that make the need more profound than usual is kitten season. Every year around this time, shelter's intake of kittens' skyrocket. More kittens mean that more resources must be spent on critical things like vet care, especially for stray kittens. However, once the season is over, shelters will continue to need toys for their animals. This market is defined geographically. Each county has at least one animals shelter typically.

Shelter's specifically are fulfilling their need by purchasing toys themselves or are waiting for toy donations. They will always stay loyal to getting toys, but there is no brand of toys that they prefer or only stick too. I think this opportunity is significant and ever-growing. I believe this opportunity will last; shelters will always need extra toys, which are easy to make and reuse.

Innovation:

The products are dog toys made up of old materials that most people have to lie around their houses. Three types of toys can be made:

• The Braid
• The Crunch
• The Plushie

Organizations or families can find the instructions of the toys and make them on the Project Canis website or Instagram. Typically, a person can use old t-shirts or blankets that they are no longer using to make the toys.

We are a non-profit; the way we make money is purely based on donations. We get the toys from organizations or families, and we would not charge the shelters for the toys because they will be donations from us. We are planning on using PayPal to get donations.

Venture Concept:

We solve the issue of not having enough toys for animal shelters by providing homemade toys that can easily be reused and disposed of once they are damaged. We would donate the toys, so the shelters would not pay for it. However, we still need to motivate organizations and other volunteers to make these toys so we can donate them to the shelters. I think people will be willing to make the toys because they want to help animal shelters; however, due to COVID-19 shelters and other rescues have been minimizing their number of volunteers. Making toys is an easy and cheap way to help organizations in need, and that is why I think people will want to participate.

 

Animal shelters would not have to switch to anything since they always take donations whenever they can get it. Since we are a non-profit, any other organizations making donations to shelters would not be seen as competition. If I were to make an assumption, other non-profits in our area are technically our competitors. We are competing for donations and volunteers.  I do not know what their possible weaknesses are. Since the toys are homemade, the packaging does not matter. However, we need to ensure that delivery is timely and comes when it is promised. Customer experience is essential. We want our volunteers to have a stress free and fun time so that they continue donating. We also need a good relationship with shelters because they can spread awareness of our cause. The business location does not matter at the moment.

Our organization right now is set up through seven directors. The positions are executive director, finance director, operations director, outreach director, fundraising director, marketing director, and program director.  Each director has a specific job that they have to do within the company.

The Three minor elements:

1. I think what will make it hard for competitors to copy our success are the directors. Combined, I believe we have extreme social capital and knowledge about animal welfare that would be hard to copy from us. Some have years' worth of relationships with other humane societies and organizations willing to help.
2. The next step would be to figure out another toy that is a little more chew resistant than the three we have now. That way, the toys can last the shelters extra-long as opposed to a couple of weeks.
3. In the next five years, I would love for the non-profit to be a little more established in Gainesville and other shelters around Florida. Hopefully, we don't have any trouble finding people to volunteer for us so we can continue to provide toys to animals in need.

23A – Your Venture’s Unfair Advantage

1. Human capital: My experience working with shelters

• V: Yes, knowing how shelters work is essential when donating toys. Specifically, home-made toys. We have to ensure they are safe to use.
• R: No, a lot of people volunteer at shelters
• I: Yes, it easy to hire someone with that kind of volunteer experience or go yourself. 
• N:  it is non-substitutional; there is nothing like seeing firsthand how these shelter animals live. It is extremely motivating

2. Social capital: Current relationship with the humane society

• V: Yes, having direct contact with one humane society could lead to good word-of-mouth to other humane societies and shelters
• R: No, anyone who fosters, or volunteers can have a relationship with the humane society
• I: Yes, going to talk or volunteer even donating can spark a positive relationship
• N: it is non-substitutional; having a stable relationship built prior is essential. They already know me and my values. There is nothing else that can take that place. 

3. Human capital: Experience in fundraising and outreach

• V: yes, as an outreach director for a new non-profit, I must know how to reach out, not potential donors or people that are interested in volunteering.
• R: No, again you can hire someone with the same experience as me
• I: Yes, there are many people with experience in fundraising
• N: It is non-substitutional. Experience in outreach is relevant because it has a big learning curve. Knowing how to reach out to people and be personable is hard to effectively. There is no other way to fundraise. 

4. Human capital: GEB3213, taught me how to write, useful emails related to outreach

• V: Yes, sometimes, when reaching out, it is done through email. Cohesive and persuasive writing is a must.
• R: No, most UF people can take the same course or take a seminar on business writing
• I: Yes, hire someone who writes efficiently
• N: it is substitutional, I think writing is outstanding but there are templates regarding how to draft emails

5. Social capital: connections to Greek Life

• V: Yes, Greek life prides themselves on their philanthropy. Project Canis deals with volunteers, which ties into philanthropy.
• R: No, Greek life is prominent at UF.
• I: Yes, join or hire someone in Greek life
• N: substitutional, there are other significant organizations on-campus that could be interesting volunteering. 

6. Financial capital: I have the saving account that I can use

• V: Yes
• R: Yes, at my age, at least. I was lucky enough that my parents started a saving account since I was a baby
• I: Yes
• N: it is substitutional, we are a non-profit for the most part we will depend on donations

7. Social capital: I have a connection to Donors through Relay for Life

• V: yes, I have a relationship with some willing donors
• R: No
• I: yes, any club that raises money has connections to large donors
• N: it is not substitutional, large donors are important and there is nothing quite like it 

8. Human capital: good at design and layout for letters and flyers

• V: yes, knowing home to make eye-catching flyers and letters are important
• R: no, most people can edit photos and design
• I: yes
• N:  it is substitutional, there are other ways you can do outreach. Like through email or face-to-face conversations. 

9. Human capital: experience planning volunteer events

• V: yes
• R: No, a lot of people have experience planning events through work or clubs
• I: yes
• N: it is not substitutional; event planning is essential. You want everyone to have a good time, therefore, spreading positive information about the organization.   

10. Social capital: my grandpa used to work for UF and still has connections to some individuals

• V: yes, having links to UF people can help make our organization more of a staple at UF
• R: I would say yes, my grandfather has some close relationships with some influential people at UF that not everyone has.
• I: No, it is hard to have the same personal relationships that my grandfather has. It is years of friendship
• N: it is not substitutional, no one relationship is the same especially of this caliber.

I think that number 10 is the most important. All the other numbers I wrote about are not rare and mostly inimitable. Having those deep connections and relationships is hard to come by and also hard to copy. If Project Canis wants to do well at UF, we have to ensure that people know about it. Therefore my grandpa being able to mention to his friends is essential. 

21A – Reading Reflection No. 2

"How to Fail at Everything and Still Win Big: Kind of the Story of my Life" by Scott Adams

1. The general theme of the book was that everyone should embrace failure and screwing things up. In the book, the author discusses the idea that we, as people, should focus on systems rather than having goals. Goals look at the end product, and if we don’t get that end product fast enough, we get discouraged. We should look at the world in terms of systems. A system is something that a person regularly does that will lead to a better you. Adams believes that people who use their systems will almost always succeed. This ties into failure in a way that failure makes our system more refined. There are many things we can do to make our system more likely for success. In this book, Adams discussed other things we can do to have more success like practicing public speaking, overcoming shyness, using affirmations, exercising, etc.  

2. This book ties into the idea of opportunities. While Adams failed at a lot of things through life, each failure gave him knowledge into his own capabilities. Learning about skills and failure often leads to opportunities that otherwise would not have occurred. Opportunities came in several forms maybe a job or another business idea. These opportunities sometimes caused failure again or were successful, but each time he learned more and sought other opportunities.  

3. If I had to design an exercise based on the book, it would involve looking at our past failures and what we learned. The author spends pages 17 to 27 discussing all the things he tried and failed at. Each time he failed, he looked at what caused this endeavor not to go as he wanted. Sometimes it was just based on the fact that he did not make the right decisions or didn’t know much about the topic. Overall, he was proud of his failures because it made him who he is today. The exercise that I would develop is that students have to look at their past shortcomings and pick four notable ones. It could be not doing well in class or not getting an internship and so forth. In the assignment, they discuss the failure: what it was, why they think it occurred, and what they learned. Failure can be uncomfortable for many to admit and can be embarrassing. But this book shows that everyone should embrace failure and not be ashamed of it. Failure can be the best teacher and provides the necessary experiences.

4. My ‘aha’ moment occurred on page 96. This section was titled “The Success Formula: Every Skill you Acquire Doubles your Odds of Success.” The formula discussed in this passage was: 

good + good > excellent. Adams argues that you raise your marker share more by being just good at a lot of things rather than being excellent at minimal things. Sometimes it is better to be good at complementary skills. If you become good at every skill you acquire, not excellent, then you double your odds at success. 

22A – Elevator Pitch No. 3

Reflection:

Everyone really liked that I added statistics to my last pitch. Since I shifted to a different organization late into the semester, I tried to tie the comments that I received from my previous two pitches into the new one. I made sure to add statistics into this pitch as well, as one of the commenters stated it makes my pitch seem more informed and be more reliable. One commenter also stated that my second pitch had a great deal of ethos, I tried to recreate that in my third pitch. I tried to connect my experiences working in animal shelters back into my pitch. 

What changed:

I rewrote and presented an entirely new pitch that I thought would be more beneficial for me outside of this class. This is the biggest factor that I changed. 

Since I have a whole new pitch, I haven’t been able to memorize it like the other two presentations; however, I can attest that I am more comfortable in front of the camera and no longer get anxious thinking about this assignment or doing something similar to this. I think my pitches have improved, and I have a better idea of what is essential to add and what isn’t.  

All statistics come from the Humane Society of The United States and were found from the following link

https://www.humanesociety.org/resources/pets-numbers

20A – Growing Your Social Capital

I am switching gears a little for this assignment. One of my friends started a non-profit, Project Canis, and I am the outreach director. I am going to look at this assignment from that business standpoint as it will benefit me more. To give some background, Project Canis' mission is to help animals in shelters by giving them toys made out of recycled materials. Organizations can help by making their homemade pet toys with the instructions provided by us. Organizations send the toys to us, and we will make sure they go to animal shelters across Florida.

Part 1:

For part one, I talked to the Humane Society volunteer coordinator that I used to work for. As a volunteer coordinator, she has to recruit and work with all the single or group volunteers. She has to train new volunteers on the expectations and procedures that the humane society wants to uphold. The humane society has different areas where people can volunteer: adoption events and at the shelter itself. She has to ensure that volunteers at adoption events show up on time and know-how to crate, walk, and sell them to potential adopters. At the shelters, volunteers are expected to care and entertain the cats and dogs. She is the domain expert since she is well versed in non-profits concerning animal welfare.

I found the person when I was volunteering at the shelter when I was in high school. I used to go there quite often and help with taking care of the animals. I still follow their page on Facebook, so I looked at the Facebook page, contacted her, and reminded her of where she knew me.

I went to the organization when I was back home and talked to her about the non-profit that I was a part of. My friend had made a business plan regarding the non-profit, so I showed the project to her and discussed what some of our future ideas were. The nature of the exchange was friendly and comfortable. I think it helped that she already knew a little about me from high school. She did me a favor by just listening to the plan. As the outreach director, it is my responsibility to get people to donate their homemade toys. She gave me advice and tips on how to reach out to other organizations. I think the return expectation was to continue working for animal welfare, whether for her organization or others. 

Knowing the volunteer coordinator at a humane society might help me connect with other shelters in the state. Since Project Canis sends toys to shelters, they must trust us. Having the volunteer coordinator vouch for us could be a huge help.

Part 2:

For part 2, I contacted an officer in a club that I was a part of my Sophomore year of college. As a club officer, she had to influence other college students to participate in the meetings. Get students involved with volunteer projects that occurred off-campus and fundraising events. She also has to reach out to students, other organizations, and businesses to persuade them to donate money for Relay for Life. She would be the market expert since she knows what it takes to get college students involved in an organization.

I found this person last semester as I am part of Relay for Life. I recently just applied to be part of the club's sponsorship team, and that is how I got to know her a little more. I am in a group chat with her and other members of the sponsorship team.

The exchange was awkward at first but became comfortable relatively quickly. She gave me advice on how to reach out to organizations and convince students to be involved with what Project Canis is trying to do. She mentioned that they have an email template that they send out. I didn't feel like she was expecting anything from me at that moment. It is beneficial knowing how this organization reaches out and gets people involved.

Part 3:

Project Canis makes toys from recycled materials, that is old clothes. The person I contacted for this was one of my mom's friends who owns a consignment store. People donate old clothes to her, and she sells them for a discounted price. She would be fulfilling the supplier domain. 

I found this person through my mom. My mom works with the owner of the consignment store. My mom told her about my organization and the class I was taking. This is how I came into contact with her.

The exchange was easy-going, I met her before when I was visiting my mom at work, and I have even been to her consignment store a couple of times. She knew a lot about me, mostly because of my mom, so the initial awkwardness of knowing someone was over quickly. She was kind and funny, so the conversation was easy. If I were to guess, the expectation was to give positive feedback about her and her business to others, tell them how helpful she was. Knowing her means that my organization can get used clothes for the toys if no one donates it themselves, maybe at an even more discounted rate.

Reflection:

I think this experience showed me that sometimes just talking to people without any expectations for something initially is essential. Building up the rapport, letting them get to know your abilities, knowledge, and values. Build a relationship and get to know them. When you ask for a favor, they are likely to comply since they value you. I felt this networking experience was less pressure when you are networking with a recruiter. It is sometimes challenging to let loose.

19A – Idea Napkin No. 2

You: As mentioned in the first assignment, I am a general business major with a specialization in international business. On the personal side, assignment 16A gave me some more insight into what I am good at. Because I moved around a lot, I am incredibly adaptable. I am not afraid of change and doing things differently if the first solution doesn’t work. I also learned from my friends and family that I go out of my way to make people comfortable and build relationships with people. I also work to be a good listener. One of my friends mentioned that I remember small details of what people have said to me, I believe this ties back into being an active listener. My skills and experiences come from volunteering and fostering. These experiences taught me to work in teams and customer service. As for aspirations, I aspire to get my masters and hopefully go to law school. If I were to start my business concept, I would focus most of my available time working and implementing my ideas.

What are you offering to Customers? I am offering an app that students can use to find parking on campus. When students open the app, all they have to do is place their intended destination, and the app will tell them of any available spots and let them know what the traffic is like at that time. Students can opt-in to get notifications of any new places opening in the area.

Who are you offering it to? The app targets college students with cars. The market falls into three categories:

• On-campus: The students are between the ages of 18 to 22. They are unmarried and have no children. Their salary comes either from their family, their jobs, scholarships, or student loans. The students can rely on more than one source of income. They are moderately involved on and off-campus in addition to being a good student. They are somewhat involved because having freshmen in the market, they are new to the campus and are still trying to find their way around. They value time-management and free-time when they can get it. On-campus students that have a car likely use to shop, hang out with friends (off-campus), work, or go home.
• Off-campus: These students are around 20 to 24; this includes both undergraduates and graduates. Their salary likely comes from parents, student loans, and their part-time job/internship. They are highly involved on campus and have interned or are currently interning. They are likely not to be married or have children, although it is a possibility. Off-campus students use their car to get to campus, their jobs, shopping, to hang out with friends, and to go home.
• Similarities: Their similarities are that both want to find the easiest and quickest to any problem that they have. During college, everything seems to move at a rapid pace that needs to include any app that they use.

Why do they care?  College students value time. They are focusing on so many things, whether its relationships, work, school, extracurriculars, and athletics; college students look for other things in their lives that could be simplified. If an app for parking gives them the chance to sleep in even a couple of minutes, they will take it.

Core Competencies: Firstly, I know the pain these students are going through because I am in the same position. Alternatives like the bus are unreliable, or decals are costly and ineffective. Also, I am around the people I am targeting, I have heard their complaints firsthand; this ensures that I know what my target market needs are.

Evaluation:

Almost everything fits together. I know that there is a need on campus on an effective strategy for finding parking. The app is easy and quick enough to adapt, and it is on their smartphone, which almost every student has. There may be a slight learning curve on how to utilize the app but not big enough to turn people off. One of my problems was figuring out how I would generate revenue from the app since I will not be charging for usage. Many in my group suggested selling ad space for the time being in their feedback. They also indicated that if that app is successful enough, that university may back it up and expand to include off-campus places like bars and clubs. The last problem I had was figuring out how to gain intel needed to inform students of available parking. The feedback the students gave was hiring or recruiting someone who knows how to develop an app, and that code it in a way that the app will work.

Feedback memo:

1. The first point I took away was that there are several ways that someone can generate income. Selling Ad space allows me to keep the app free but still have money to update and better the app. And if successful enough and the university sees potential in utilizing the app, that could become a new source of income.
2. The second point that I took away from the feedback was that there is no shame in not knowing everything. I have absolutely no background in programming or in developing an app; it is okay to ask for help and advice for areas that you are unsure of.

I incorporated these ideas into my evaluation to show how my concept was fitting together and making sense.  

18A – Create a Customer Avatar

https://twitter.com/NewUFGators/status/1243651246751469574/photo/1 

My customer avatar would consist of college (specifically at the University of Florida)  students between the ages of 18-24.

Free Time:

I imagine that my customers spend a lot of time supporting the Florida Gators through attending sports events like football in the fall, basketball, baseball, etc. Since they are college students, I imagine that they love to go tailgating during football season and to go to the bars at night with their friends. If they are not studying, their free time is spent going to the gym, coffee shops, or hanging out in their dorms/apartments.  They spend a lot of time on social media apps like Twitter and Instagram (maybe even TikTok). They don't watch a lot of cable TV. They most likely watch shows on Hulu, Netflix, Amazon, and even YouTube.  They will consume this media either from their phone or on a laptop. I think a lot of college students watch traditional shows like "The Office" and "Game of Thrones" or they like reality TV like "The Bachelor."

School:

My customers are most likely heavily involved around campus. They are probably involved in Dance Marathon or March of Dimes is some fashion. Since Greek life is a pretty big part of this campus, the customer may be part of a fraternity or sorority. They have interned or are planning on interning in the future. On average, the student attends their classes regularly and do their homework. According to Megan G. Oprea, a senior contributor to The Federalist, students spend "only 2.76 hours a day on education-related activities. This includes both class time and studying, for an average of 19.3 hours every week." (Oprea, 2016) The article indicates that students are spending less time focusing on their courses than their credit hours demand. (Oprea, 2016) However, I expect that the time spent studying for classes is a little higher at the University of Florida because of the school's pride in being a top 7 public university.

Homelife:

I expect my avatar to either live on-campus or in an apartment. They get their income from four sources: parents, scholarships, loans, or a part-time job. Most of the students have a car; their model depends on their parents' wealth and whether they bought the vehicle themselves. They are not married. It is unlikely that they have children. However, if they do have children, they will only have one young kid.

Final questions:

I have a lot in common with my avatar since I am a college student at the University of Florida, so it is definitely not a coincidence. Many of the things that my avatars do and how they consume media are similar to what I do. Their study habits and their involvement is related to my experiences on campus.

Citation:

Oprea, M. (2016, September 12). Study: College Students Spend Far More Time Playing Than Studying. Retrieved July 1, 2020, from https://thefederalist.com/2016/09/11/study-college-students-spend-far-time-playing-studying/#:~:text=This includes both class time,(24.9 hours per week).

 

17A – Elevator Pitch No. 2

Reflection:

There were two pieces of feedback that I thought was really valuable was adding statistics and telling the audience how the app would make money. Statistics can really make a pitch, adding numbers to the presentation grabs the audiences the attention. It brings the pitch to the real world and adds credibility to what I am trying to say. The feedback was to add a statistic to prove that there is a problem or an opportunity with parking on campus. The second piece of feedback that I got was adding how the app is going to make money. It is important to show how my idea is going to pay for itself. This was something that completely slipped my mind.

What I changed:

I kept most of my pitch the same and added some more information based on the feedback that I received. I kept the storytelling aspect the same in the beginning because I got positive feedback on it. I added two stats into my pitch to back story to show that parking is an actual problem that students feel. I also added a sentence on how the app would make money, that way they don’t have any questions about revenue.