Opportunity: an app the helps find parking on campus.
Segment: The market segment that I’ll be selecting is
the University of Florida college students with a car between the ages of 18 to
24.
Interviews:
Interview 1: The first person I interviewed is
a rising Sophomore with a car on campus. The first time she had trouble finding
parking, her solution was to continue driving around campus until a parking
spot became available. By the end of the first semester, this student had a
good idea when and where the places were usually open and hit those first. If
those were filled, she would go back to driving around until one was available.
She did not think to google anything, but she did ask her upperclassmen friends
for advice. She asked them whether if parking was always this hectic and if
they had any strategies for finding parking quickly.
Interview 2: The second person I interviewed is a
rising Junior. This student lives off-campus, so the first time she noticed an
issue with parking, the first thing she did was ask her friends what they did.
Her friends told her that they don’t drive to campus anymore, but instead, they
take the bus. They don’t have to pay, and it’ll get them where they need to go
without parking. She then googled the bus routes and stops near her apartment
and her classes.
Interview 3: The last person I interviewed is a
rising Junior. He has lived both on and off-campus. When he lived on campus, he
had a decal for his car while this allowed him to park in designated areas. So
when he decided to live off-campus, he knew the parking situation would
intensify since he can no longer park on campus during specific
times. To find a solution, he looked up the university’s Transportation and
Parking Services to see if he could get a decal for off-campus students. He
then looked up all the areas where he would be allowed to park with the
sticker. He ended up not purchasing the decal. The Park and Ride decal did not
seem worth the cost.
Conclusion:
After I interviewed my segment, I can say that they are all
very aware of their need and are actively trying to find a way to solve it. The
solutions they have been attempting to use or are currently using are just not
satisfactory.
Hello Taylor, I believe you chose the right segment for this app, great job. It is clear by reading the responses from the people you interviewed, that this is definitely a huge issue that still has not been resolved. I agree with your conclusion in that once again, something must be done to put an end to this awful problem college students have to deal with on a day to day basis.
ReplyDeleteHey Taylor,
ReplyDeleteI believe your segmentation is already quite obvious given your product, but still it is important to set parameters and have it clear cut and agreed upon. From what I hear, people's minds need to write things down in order to solidify them. The app would mainly get the attention of those people you stated. However, it may also extend to the staff and faculty members. Just an idea. Again, I think this is a great idea.
Hey Taylor,
ReplyDeleteI believe you chose the right people for your segment. To hear the different attempted solutions makes your idea seem very realistic and attainable. I have taken the bus plenty of times to know that it isn't always on time and it makes me late to class. I'd rather skip class then show up 20 minutes late embarrassed with a lame excuse. I think the next step is the technology aspect and if electric parking spot monitors will have to be implemented and softwared to an app to notify someone of a free parking spot. Good luck!