My customer avatar would consist of college (specifically at
the University of Florida) students
between the ages of 18-24.
Free Time:
I imagine that my customers spend a lot of time supporting
the Florida Gators through attending sports events like football in the fall,
basketball, baseball, etc. Since they are college students, I imagine that they
love to go tailgating during football season and to go to the bars at night
with their friends. If they are not studying, their free time is spent going to
the gym, coffee shops, or hanging out in their dorms/apartments. They spend a lot of time on social media apps
like Twitter and Instagram (maybe even TikTok). They don't watch a lot of cable
TV. They most likely watch shows on Hulu, Netflix, Amazon, and even
YouTube. They will consume this media
either from their phone or on a laptop. I think a lot of college students watch
traditional shows like "The Office" and "Game of Thrones"
or they like reality TV like "The Bachelor."
School:
My customers are most likely heavily involved around campus.
They are probably involved in Dance Marathon or March of Dimes is some fashion.
Since Greek life is a pretty big part of this campus, the customer may be part
of a fraternity or sorority. They have interned or are planning on interning in
the future. On average, the student attends their classes regularly and do
their homework. According to Megan G. Oprea, a senior contributor to The
Federalist, students spend "only 2.76 hours a day on education-related
activities. This includes both class time and studying, for an average of 19.3
hours every week." (Oprea, 2016) The article indicates that students are
spending less time focusing on their courses than their credit hours demand. (Oprea, 2016) However, I expect that the time spent studying for classes is a little higher
at the University of Florida because of the school's pride in being a top 7
public university.
Homelife:
I expect my avatar to either live on-campus or in an
apartment. They get their income from four sources: parents, scholarships,
loans, or a part-time job. Most of the students have a car; their model depends
on their parents' wealth and whether they bought the vehicle themselves. They
are not married. It is unlikely that they have children. However, if they do
have children, they will only have one young kid.
Final questions:
I have a lot in common with my avatar since I am a college
student at the University of Florida, so it is definitely not a coincidence.
Many of the things that my avatars do and how they consume media are similar to
what I do. Their study habits and their involvement is related to my experiences
on campus.
Citation:
Oprea, M. (2016, September 12). Study: College Students
Spend Far More Time Playing Than Studying. Retrieved July 1, 2020, from
https://thefederalist.com/2016/09/11/study-college-students-spend-far-time-playing-studying/#:~:text=This
includes both class time,(24.9 hours per week).
Taylor,
ReplyDeleteOut of our group, you have the most specific potential customer. It must be refreshing to know so much about your typical customer so you can ask sample questions to them like a focus group would accomplish, and find out what they like and dislike. My idea is all over the place and the potential customers could be a lot of very different people.
Hey Taylor, really good job on making your avatar. You described it so exactly and perfectly it literally feels like a real person to be honest. And to be even more honest, I relate a lot with the avatar myself. It’s a really big plus that you know your prototypical customer so well and it will let you mold your idea to the target audience you already know very well.
ReplyDeleteHey Taylor,
ReplyDeleteI think you did a great job on this assignment. As the problem you are trying to potentially solve with your business idea is one that is shared almost every UF undergraduate student. Because of this, your ideal customer would essentially be an average of all UF students. Essentially what you’ve created here is the mean of all the student psychological profiles of the population of undergraduate students at UF. Typically, we think that we are more one of a kind than we are, but reading this I felt, and I’m sure many others did as well, that they have a lot in common with you avatar.