9A- Testing The Hypothesis, Part 2

Opportunity: finding a way to get cheap and easy access to online newspapers without having to subscribe to different ones.

Who: I said that my who for the opportunity was typically men and women between the ages of 30 to 55. After interviewing five more people, I have found the people that fall outside of this boundary come in two forms. The first is that they are not interested in easy access to an online newspaper because they have no interest in politics or reading about it. They hear about politics from family, friends, and co-workers, but they make no effort to research on their own. Since they have really no interest in the news, these particular people wouldn't really care for or need access to an online newspaper. Of the five people, I interviewed three people who fell into this category. They felt like the news was too polarizing, and they try to remove themselves as for from it as possible. One explicitly stating that the reports make her feel "depressed," and therefore, she avoids reading the news. The second group of people that fall outside of this boundary is people who have a "distrust" of technology. This group of people would instead purchase a physical newspaper or subscription then get their information online. This group of people is still holding on to the past and to a dying form. Of the five people,  two people fell into this category. Both of these people have a subscription to their local newspaper and still purchase other papers from gas stations. Neither seemed particularly interested to make the switch to an online subscription. 

What: Their needs differ from the others because they don't have the need to have access to reputable online resources. These subscription newspapers like the Wall Street Journal aren't the only source people can turn to get their news, and some people just don't keep up with the story. 

Why: Their needs differ because their perception of staying informed and the importance of keeping up with what is happening varies. Some individuals were taught that it is essential to know what is happening in politics because it affects them, their family, and friends directly. For others, politics isn't as "important" because changing regulations don't alter how they live.

Inside the Boundary	Outside the Boundary
Who is in: the people that I have found that want to access to reputable and researched resources are directly affected by individuals by politics or changes in the economic environment. A small percentage of people wish to access to online newspapers because they just want to stay informed.	Who is out:  people who have absolutely no interest in staying up to date with the current environment or they find their news from other sources like the physical newspaper
What the need is: the need to have the ability to find news from sources that are reputable and professionally researched without paying several different subscriptions	What the need is not: the need to stay informed. People can be informed through various mediums.
Why the need exists: today's polarizing political environment and the notion of "fake news."	Alternative explanation: there are so many other sources where people can get their news that the need for access to these online newspapers isn't needed.